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Engage Performance Group · Commercial Performance Advisory
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Commercial Performance Advisory

Helping organizations identify what is truly limiting performance, align what matters most, and deliver sustainable commercial results.

Commercial performance challenges rarely originate in one department.

They emerge when strategy, people, process, technology, and leadership stop working together effectively.

I partner with business owners, CEOs, and executive leaders to uncover the source of truth behind performance challenges, identify the root causes that matter most, and build practical solutions that strengthen execution, organizational capability, and sustainable results.

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The Right Problems

Organizations typically engage me when they need to...

◆Identify what is truly limiting performance
◆Accelerate commercial performance
◆Improve organizational alignment
◆Strengthen leadership capability
◆Enhance sales effectiveness
◆Scale Customer Success or Partner Experience
◆Improve execution across teams
◆Navigate growth or transformation
◆Gain objective executive perspective
Commercial Performance

Five interconnected pillars of sustainable performance

Commercial performance is rarely constrained by one function alone. I evaluate how five interconnected areas work together, where misalignment or friction exists, and which issues are actually limiting execution and results.

STRATEGY PEOPLE PROCESS TECHNOLOGY LEADERSHIP ◆ SUSTAINABLE COMMERCIAL PERFORMANCE

Strategy

Are priorities, objectives, customer value, and commercial direction clear?

People

Do we have the right capabilities, talent, roles, confidence, and accountability?

Process

Do workflows, operating rhythms, governance, and handoffs enable effective execution?

Technology

Does technology support the business, provide visibility, reduce friction, and enable better decisions?

Leadership

Are leaders creating clarity, alignment, accountability, trust, and the environment required for people to perform?

Business Challenges

Every engagement begins with understanding the business challenge, not prescribing a solution.

  • Growth has slowed
  • Revenue has become unpredictable
  • Commercial priorities lack clarity
  • Execution is inconsistent
  • Teams struggle to achieve strategic objectives
  • Managers need stronger coaching skills
  • Accountability is inconsistent
  • Leadership capability needs to scale
  • Culture has weakened
  • Communication is limiting execution
  • Sales teams need stronger consultative selling
  • Managers need a structured coaching approach
  • Sales processes vary across the organization
  • New hires take too long to become productive
  • Sales technology isn't being fully utilized
  • Customer Success requires greater consistency
  • Partner relationships need stronger engagement
  • Onboarding creates unnecessary friction
  • Retention opportunities are being missed
  • Teams struggle to scale effectively
  • Departments operate independently
  • Processes have become inefficient
  • Technology no longer supports execution
  • Priorities compete rather than align
  • Teams solve symptoms instead of root causes
  • Hiring the right people
  • Leadership succession
  • Role clarity
  • Behavioral interviewing
  • Talent development
How I Help

Capabilities designed around the business challenge

There is no universal playbook. The solution should be determined by the problem, not the other way around.

Commercial Strategy & Performance

Strengthening the strategy, operating disciplines, and commercial capabilities required to improve performance and growth.

  • Commercial Strategy
  • GTM Strategy
  • Sales & Revenue Operations
  • Sales Effectiveness
  • Performance Diagnostics
  • Commercial Insights
  • Process Optimization

Leadership, Culture & Organizational Effectiveness

Helping leaders build stronger teams, healthier cultures, greater alignment, and the accountability required for sustainable performance.

  • Executive & Leadership Advisory
  • Manager Development
  • High-Performance Culture
  • Organizational Alignment
  • Team Effectiveness
  • Coaching

Enablement & Capability Development

Building the knowledge, skills, confidence, and systems that help people and teams execute more effectively.

  • Revenue Enablement
  • Sales & Leadership Development
  • Customer Success & Partner Enablement
  • Onboarding
  • Competency Development
  • Workshops & Facilitation

Strategic Execution & Transformation

Turning strategy into execution by improving how organizations operate, collaborate, adopt change, and manage performance.

  • Cross-Functional Programs
  • Operating Model Improvement
  • Change Leadership
  • Technology Adoption & Governance
  • Performance Management
  • Fractional Commercial Leadership
Ways to Engage

Engagements can be structured around the scope, urgency, and needs of the business.

Executive Advisory
Fractional Leadership
Strategic Consulting
Project Engagements
Workshops & Facilitation
My Approach

Understand the right problem before building the solution

Every organization is different, and there is no universal playbook. My approach begins by establishing the source of truth and identifying what is truly limiting performance. From there, I work with leaders to align priorities, build organizational capability, strengthen execution, and create sustainable results.

01
Uncover
02
Align
03
Enable
04
Transform
05
Deliver Results

01 — Uncover

Establish the source of truth. Understand what is actually happening before determining what needs to change.

  • Executive & stakeholder discovery
  • Business diagnostics
  • Commercial performance assessment
  • Customer & partner journey review
  • Sales process evaluation
  • KPI & dashboard review
  • CRM & reporting assessment
  • Root cause analysis
Clarity around the real problem.

02 — Align

Focus the organization on what matters most. Translate what we've learned into clear priorities and organizational alignment.

  • Strategy
  • People
  • Process
  • Technology
  • Leadership
  • Cross-functional stakeholders
  • Roles & responsibilities
  • Measures of success
Clear priorities, ownership, and alignment.

03 — Enable

Build the capability to execute. Equip leaders and teams with the skills, tools, and confidence required to execute consistently.

  • Leadership development
  • Executive & manager coaching
  • Sales effectiveness
  • Revenue enablement
  • Customer Success enablement
  • Partner enablement
  • Program design & facilitation
  • Talent development
Capability and confidence to execute.

04 — Transform

Turn strategy into changed execution. Implement the improvements required to change how the organization operates.

  • Process improvement
  • Commercial operations
  • Operating rhythms
  • Change leadership
  • Governance
  • Technology adoption & CRM optimization
  • Cross-functional execution
  • Performance management
Better ways of working, embedded.

05 — Deliver Results

Leave the organization stronger. Success means measurable improvement, and the capability required to sustain it.

  • Improved commercial performance
  • Revenue & growth
  • Faster time-to-revenue
  • Stronger Customer Success
  • Stronger leaders & teams
  • Greater organizational alignment
  • Improved retention
  • Sustainable execution
Measurable impact and the ability to sustain it.
Representative Business Impact

Strategy and transformation are only valuable when they produce results

32% YoY ARR Growth

Helped reverse a five-year business decline and return the business to profitability.

$1.5B+ ARR

Strengthened Customer Success capabilities supporting more than $1.5 billion in Annual Recurring Revenue.

48% → Under 10%

Reduced weekly SLA overages while improving partner and operational performance.

60% Faster Time-to-Revenue

Improved onboarding execution and accelerated partner time-to-revenue.

Bottom 20% → 10th of 53 RSDs

Led a regional sales organization from the bottom 20% to 10th among 53 Regional Sales Directors nationally, while achieving the highest Business Consultant retention among Regional Sales Directors.

1,000+ Professionals

Facilitated learning, development, sales effectiveness, onboarding, and enablement experiences supporting more than 1,000 professionals.

Who I Help
Partnering with leaders responsible for growth, execution, and commercial performance.

I work with executives, business owners, commercial leaders, and customer-facing organizations navigating performance challenges, growth, change, or transformation. Engagements can range from a focused initiative to ongoing advisory or fractional leadership support.

Business Owners
CEOs
Presidents
Chief Revenue Officers
Chief Operating Officers
Commercial Leaders
Sales Leaders
Sales Organizations
Revenue / Sales Operations Leaders
Revenue Enablement Leaders
Customer Success Leaders
Account Management Organizations
Relationship Management Teams
Partner Organizations
Growth-Focused Small & Mid-Market Businesses
About Jason
Jason Litterick, Founder of Engage Performance Group

Commercially minded. Strategically driven. People centered.

My career has spanned commercial leadership, sales leadership, sales effectiveness, revenue enablement, Customer Success, partner experience, leadership development, commercial operations, and executive advisory across Fortune 500 companies and growth-oriented organizations.

What has remained consistent is how I approach business challenges. I seek to understand what is actually happening, connect the pieces others may see independently, bring the right people and functions together, and help organizations translate strategy into execution.

I am a systems thinker by nature and a people-centered leader by choice. My approach combines commercial discipline with Servant Leadership, Genuine Concern, accountability, and a belief that sustainable performance requires developing both confidence and competence.

I do not believe the goal of advisory work is to make an organization dependent on the advisor. The goal is to leave the organization stronger, its leaders more effective, and its people better equipped to sustain performance.

Sustainable business performance begins with alignment.

Inspire · Believe · Achieve
Extended Specialist Network

The right expertise when the challenge requires it

Some business challenges require specialized capabilities beyond my own. When appropriate, I can bring trusted specialists into an engagement across disciplines such as finance, product, program and project management, technology, analytics, CRM, and other specialized areas, while I remain the strategic advisor and engagement lead, focused on the broader business objective.

This allows organizations to access additional expertise when needed, without turning the engagement into an unnecessarily complex consulting structure.

Fractional CFO & Controller Services
Product Management & Ownership
Program & Project Management
Business Intelligence & Dashboards
CRM & Sales Technology
AI Strategy & Emerging Technologies
Software Development
Website & Digital Solutions
Marketing & Automation
Executive Facilitators & Speakers
Let's Talk

Every engagement begins with a conversation.

Whether you are evaluating a specific business challenge, seeking objective executive perspective, considering fractional leadership, or looking to strengthen commercial performance, I welcome the opportunity to learn more about your organization and determine whether I can help.

Start a Conversation
☎ 770.572.6154
✉ jasonlitterick1.0@gmail.com
in linkedin.com/in/jasonlitterick
📍 Roswell, GA